Alembic: Revolutionizing Marketing Analytics with AI
Alembic is a cutting-edge AI marketing analytics software that is transforming the way businesses approach marketing. It offers a comprehensive suite of features designed to help enterprises make data-driven decisions and drive maximum impact.
The core of Alembic lies in its ability to analyze multiple data sources beyond traditional marketing mix models. It uses causality to predict outcomes from different actions and factors, allowing marketers to proactively adjust their media spend as the competitive landscape changes. This enables businesses to optimize and forecast revenue with greater accuracy.
One of the key features of Alembic is its ability to turn brand marketing into performance marketing. It provides evidence of causality from all types of marketing and helps understand in-moment marketing activations. This allows for optimization across brands and sub-segments of the most sophisticated organizations.
Alembic also enables the creation of ROI instead of just chasing it. By leveraging the entire brand portfolio, it can target specific audiences with the brands that resonate the most. It expands visibility to 3rd party, earned, owned, and paid media in relation to the performance of revenue and key metrics.
Another advantage of Alembic is its ability to find answers to the impact of marketing in seconds. It easily presents and summarizes causality to business owners, providing a revenue-enabling, comprehensive, and near-real-time read from strategies and media investment.
Alembic is powered by one of the world’s fastest supercomputers and continuously analyzes the totality of data channels, coupled with sales data, to identify 'signals' across omnichannel marketing and sales activities in near-real time. These signals are then processed to conversions and revenue, providing visibility into what’s driving revenue.
The software also handles the entire analysis stack in one place, extracting the signal from the noise. It ingests data directly from the sources, eliminating the need to worry about API quotas, 3rd party database storage charges, or complexities in normalizing metrics across channels.
In addition, Alembic can find causality, not just direct insights. It shows the halo effects of media and each channel dependency in near-real time, answering questions such as whether a paid search campaign is being influenced by an email or social media campaign.
Alembic is built for enterprise, with features such as sales pipeline reporting based on data. It helps identify the lead sources that move fastest, understand where the best deals originate, and uncover how to remove friction between deal stages.
Overall, Alembic is a powerful tool that combines advanced AI technology with in-depth marketing analytics to help businesses gain a competitive edge in the marketplace.
