Data-driven Content Operations with AX Semantics
AX Semantics offers a future-proof platform for editorial processes. It focuses on data-driven content operations, enabling text automation for autonomous publishing and leveraging copy generation with GPT & Co.
The core features of AX Semantics include:
- Data-driven Content Operations: A transition to a new approach for the content team, enabling efficient content creation, measurement, and optimization.
- Revenue Increase: Detailed product descriptions boost traffic and conversions, enhancing product sales across all platforms.
- Reduce Return Rates: Accurate product descriptions minimize returns, positively impacting the gross margin.
- Reduce Support Cost: Clear product descriptions decrease the time and effort spent on answering product-related questions in call centers.
The basic usage of AX Semantics is straightforward. It combines content production with performance measurement, pooling all tools and workflows. It also offers features like Editorial Process Management, QA Governance for style and content, Impact Tracking & Scoring Metrics, Translation, Content Generation & Data2Text, and Multiple Content Sources & Pluggable APIs.
With AX Semantics, organizations can design their own experiments by choosing from various copywriting methods, tools, and processes. It allows for a flexible and future-proof approach to content generation.
Customers have praised AX Semantics for its effectiveness. For example, Niels Willaert from TVH finds generating product descriptions for a large product group much easier with it. Andreas Serra from Misumi highlights the ability to automate processes that previously required a lot of manual work. Chris Hanage from Nextville Limited praises the great support and the positive impact on the bottom line.
In conclusion, AX Semantics is a powerful tool for data-driven content operations, helping businesses improve their product communications and achieve better results.
