Bluecore's alby: Revolutionizing Retail with AI
Bluecore has been making waves in the retail marketing world with its signal-based trigger messaging. Now, it's taking things a step further with the introduction of alby, its new AI Shopping Assistant.
Overview
alby brings the power of conversational AI to retailers, putting them on par with the capabilities seen in large ecommerce marketplaces. This allows for a more engaging shopping experience for customers, which in turn can lead to increased customer engagement, higher sales, and greater purchase satisfaction.
Retailers can also create a more profitable customer base. By turning anonymous shoppers into known customers and deploying event-streaming intelligence across various channels like email, site, SMS, and paid media, they can keep customers coming back to make purchases.
Core Features
One of the key features of Bluecore is its ability to increase reach. Without proper shopper identification, moving customers through the funnel can be risky. However, Bluecore has advanced first-party identification capabilities. It can identify new traffic, re-identify existing traffic, and fill gaps across devices and even when cookies are cleared. This means never missing a messaging opportunity.
Another important aspect is increasing relevance. As seen with examples like Lulu and Georgia doubling repeat buyers in nine months, Bluecore's strategies can have a significant impact on repeat purchases, first-time buyers, and list growth.
Basic Usage
To start implementing a customer-led strategy like Bluecore's, retailers can begin with the Customer Movement Assessment. This proprietary tool guides them to focus their investments and strategy on high-priority growth opportunities within their customer base.
In comparison to other solutions in the market, Bluecore stands out with its transparent identification, real-time product catalog connection, and hundreds of signal-based messages. It truly offers a unique approach to enhancing the retail experience through AI.
Overall, Bluecore's alby AI Shopping Assistant is set to transform the retail landscape, providing retailers with the tools they need to stay ahead in a competitive industry.
