Scale Insights: Revolutionizing Amazon PPC Automation
Overview
Scale Insights is a remarkable AI tool designed specifically for Amazon PPC management. It offers an absurd level of control, allowing sellers to scale and automate their PPC campaigns with precision. Developed by experienced Amazon FBA sellers with a combined revenue of over $200M, it brings a wealth of practical knowledge to the table.
With Scale Insights, you can start a 30-days free trial without even needing to provide a credit card. This gives you ample opportunity to explore its capabilities and see how it can transform your PPC strategies.
Core Features
One of the standout features is its ability to handle keyword bidding with great sophistication. For example, depending on the performance metrics of different time periods such as the last 7 days, 30 days, or 90 days, it can suggest specific bidding adjustments. If in the last 7 days you have <10% ACOS and <10% TOS impressions, it might recommend increasing bids by 50% and observing the change for 4 days. Such precise and data-driven decision-making helps optimize your ad spend.
The tool also offers a plethora of automation rules. You can craft intricate workflows by stacking multiple rules. There are 11 algorithms with over 200 parameters, providing granular control over automation. For instance, the Dayparting rule allows you to schedule advertising activities at specific hours, while the Status rule can pause or enable ads based on their performance.
Another great aspect is the transparency it provides. You can preview upcoming changes before the algorithms execute them, review algorithm computations step by step, and audit automation changes to enhance operational efficiency.
Basic Usage
Getting started with Scale Insights is straightforward. You can access videos of behind-the-scene strategies used by agencies to drive results, which can serve as a great guide for newcomers. Once you're familiar with the basics, you can begin customizing your strategies according to your specific campaign goals.
You can also scale your automation workflow with templates across your existing SP, SB, or SD ads. And with different pricing plans available, you can choose the one that suits your needs, whether you have a small number of automated ASINs or a large volume.
In comparison to other existing PPC management tools, Scale Insights stands out for its combination of advanced automation capabilities, detailed analytics, and user-friendly interface. It truly is a game-changer for Amazon sellers looking to maximize their PPC performance and drive more organic sales and profits.
