Simple Analytics: The Privacy-First Web Analytics Solution
Simple Analytics is not just another web analytics tool; it's a game-changer in the world of digital analytics. It offers a host of features and benefits that set it apart from the competition.
Overview: Simple Analytics is committed to privacy protection. It operates with a business model that prioritizes the user's privacy. Unlike big tech companies that collect personal data for profit, Simple Analytics is a paid service, ensuring independence and a lack of bias. It upholds the highest privacy standards and provides users with the fastest, easiest, and most ethical insights about their website performance.
Core Features:
- AI-Driven Insights: The tool utilizes AI to simplify data analysis. Users can have a conversation with their analytics, asking questions and receiving precise, tailored insights with just a few clicks or even none at all.
- Data Encryption: Your data is encrypted both in transit and at rest. It is stored on servers where the drives contain only encrypted lines of code, and the encryption key is stored in a virtual vault protected by two-factor authentication.
- No Personal Data Storage: Simple Analytics never stores any personal data about your visitors. It uses unique visitors without tracking IP addresses, ensuring 100% privacy and eliminating the need for visitor consent.
- EU-Based Operations: The company is based in the EU, with servers located in the Netherlands. This provides a secure physical location, great global network connectivity, and adherence to high legal standards for data processing.
- User Data Ownership: Users own their data and have the control to download or delete it at any time.
Basic Usage: Getting started with Simple Analytics is easy. Users can import data from Google Analytics and other sources, and the lightweight script increases website speed. The intuitive dashboard provides key stats, date picker, page views, segmenting, UTM sources, countries, and more. Users can also take advantage of features like the Goals-tracker and Events Explorer to keep track of important events and conversion funnels. Additionally, the tool offers automate reports, email reports, and a dark mode for those working at night.
In a world where privacy is becoming increasingly important, Simple Analytics is the ideal choice for website owners who want to gain valuable insights while respecting the privacy of their visitors.
