Sounder: Revolutionizing Audio Advertising with AI
Sounder is an innovative AI-driven platform that has been making waves in the audio advertising realm. It offers a comprehensive suite of tools and features designed to help various stakeholders in the audio ecosystem, including brands, agencies, publishers, and marketplaces.
Overview
Sounder provides end-to-end intelligence for the entire audio ecosystem. It enables brands and agencies to scale and boost their reach by leveraging show and episode-level data intelligence. This allows them to align their content with brand values and objectives, ensuring that campaigns are delivered to safe, suitable, and contextually relevant inventory. Publishers, on the other hand, can benefit from comprehensive insights and turn-key monetization options. They can effectively monetize more of their catalog while maintaining brand safety and suitability for every campaign.
Core Features
One of the standout features of Sounder is its industry-leading, data-driven AI. With unprecedented data accuracy, quality, and transparency, it optimizes audio advertising in multiple ways. For instance, its Contextual Targeting feature, like the True Topic targeting, surfaces precise, contextually relevant conversations on a granular level beyond assigned show genre. This helps in reaching the right audience with highly relevant content.
Brand Safety is another crucial aspect. Sounder helps avoid inventory that could damage brand reputation and is unsuitable for monetization. At the same time, the Brand Suitability feature allows for easily identifying suitable inventory that supports and aligns with brand values and risk tolerance levels.
Basic Usage
Users can interact with the Audio Insights provided by Sounder. They can synthesize GARM & IAB data using the innovative, user-friendly dashboard. This enables them to find content that meets nuanced targeting criteria based on buyer guidelines. They can also develop a media plan that is certified by a trusted third party as brand safe and suitable, and then incorporate it into their existing workflow by exporting podcast data from the Audio Insights dashboard.
In comparison to other existing AI solutions in the market, Sounder stands out for its specialized focus on audio advertising. While some platforms may offer general data analytics or marketing tools, Sounder delves deep into the audio realm, providing tailored solutions for brand safety, suitability, and targeted advertising. It has proven to be a valuable asset for industry leaders in audio and advertising, as evidenced by the numerous testimonials from companies like BAM Media, LinkedIn, DAX US, iHeartMedia, and The Trade Desk.
Overall, Sounder is a powerful AI tool that is driving growth and success in the audio advertising industry by unlocking the full potential of digital content and ensuring effective and safe advertising campaigns.
