Klear: Now an Integral Part of Meltwater
Klear has embarked on a new chapter as it officially becomes part of Meltwater. For those who are new to Klear, it was acquired by Meltwater back in 2021. Since then, significant changes have been in the works to bring a more unified experience.
Overview
Klear's communications are transitioning to Meltwater channels. Starting from April 1, 2024, visitors to the Klear website will be redirected to the Meltwater website. However, the Klear product itself remains unchanged. Customers and creators can log in directly from the new provided links, without the need to change any passwords or login credentials. This ensures a seamless transition for all users.
Core Features
Klear offers a plethora of features that have made it a popular choice in the influencer marketing space. It provides custom reports, allowing users to get detailed insights specific to their needs. Media monitoring and social media monitoring capabilities enable users to stay on top of what's being said about their brand or relevant topics. Consumer insights help in understanding the target audience better, which is crucial for any successful marketing strategy. Social media publishing, press distribution, and real-time alerting features keep the communication flow smooth and timely.
Basic Usage
For new users, getting started with Klear within the Meltwater ecosystem is straightforward. Once logged in, they will find themselves in the familiar workspace they've been using. To make the most of Klear's features, it's advisable to explore the various sections such as media intelligence, social listening & analytics, and influencer marketing. By leveraging these tools, users can effectively manage their influencer marketing campaigns, engage with their audience, and gain valuable insights to improve their strategies.
Compared to other existing influencer marketing platforms, Klear stands out with its seamless integration with Meltwater. This combination offers users a more comprehensive set of resources and a wider reach. While some platforms might focus solely on one aspect like social media monitoring or influencer management, Klear, along with Meltwater, provides a holistic approach that covers multiple aspects of marketing and PR.
In conclusion, Klear's integration with Meltwater is set to bring numerous benefits to both customers and creators, enhancing the overall influencer marketing experience.
