BirdseyePost: Revolutionizing Direct Mail Marketing
BirdseyePost is a game-changer in the world of direct mail marketing. It offers a comprehensive solution that combines advanced technology with traditional mail to deliver highly personalized and effective campaigns.
Overview
BirdseyePost raises $3.5M in seed funding, demonstrating its potential to transform how brands and retailers target customers. With its hyper-personalized direct mail approach, it bridges the gap between physical and digital marketing.
Core Features
One of the key features of BirdseyePost is the ability to instantly capture leads when someone scans a postcard's QR code. This allows businesses to follow up and close the sale more efficiently. Additionally, each mailer can be personalized to send the right message to the right person, and the service includes a clear attribution dashboard for better tracking and analysis.
The platform also offers stunning designs and a full-service solution that covers design, print, and ship. This means businesses can focus on their core operations while BirdseyePost takes care of the entire direct mail process.
Basic Usage
The process is straightforward. The data strategy team provides in-depth assistance with campaign setup, including audience targeting, budgeting, personalization, and offer determination. Once the design is approved by the creative team, the mailers are printed, shipped, and dropped off at the post office. Real-time reporting is provided through a dashboard with clear attribution, lead capture, and analysis tools.
In conclusion, BirdseyePost is a powerful tool for businesses looking to enhance their marketing efforts through direct mail. Its innovative features and seamless process make it a standout in the market.
