Sendy: Revolutionizing Email Marketing
Sendy is a game-changer in the world of email marketing. It is a self-hosted email newsletter application that leverages Amazon Simple Email Service (SES) to provide an efficient and cost-effective solution for businesses and individuals.
Core Features:
- Cost Savings: With Sendy, you only pay for what you send, at an incredibly low rate of $1 per 10,000 emails. This eliminates the burden of increasing monthly fees as your subscriber base grows.
- High Deliverability: Emails are sent quickly via Amazon SES, ensuring a high deliverability rate, which is crucial for the success of your email campaigns.
- Beautiful Reports: Get detailed and visually appealing reports that show the results of every campaign and autoresponders. You can visualize opens, clicks, bounces, complaints, and countries with charts and data, and even export segments of subscribers for re-targeting.
- White Labeled Client Accounts: Manage multiple products or services by organizing them into groups. Optionally give clients access to their own brand and set sending limits and client privileges.
- Autoresponders: Automate your marketing with drip campaigns and keep your subscribers engaged. You can set up a series of emails to follow up with subscribers at specific time intervals, or send annual or one-off emails on a specific date.
- List Segmentation: Increase email engagement and revenue by creating targeted segments based on any conditions you define. Choose the right segments and lists for optimized campaign results.
- Rules & Webhooks: Customize actions based on specific events. For example, get notified when a campaign starts sending, trigger a webhook when an autoresponder is sent, or unsubscribe someone from a list when they're signed up to another.
- List & Subscriber Management: Easily manage and segment your lists and subscribers. Mass import or delete subscribers, set custom fields, and handle single or double opt-in. You can also create custom subscribe and unsubscribe confirmation pages, and send thank you or goodbye emails.
- Custom Fields: Store more information about your subscribers and use it for list segmentation or personalization in your newsletters.
- Bounce & Complaint Handling: Keep your lists clean as bounces, complaints, and unsubscribes are automatically handled in real time.
- Custom Domains: Set up custom domains to improve recognition and lower complaint rates.
- Housekeeping: Easily remove unconfirmed or inactive email addresses from your lists.
- Third Party Integrations & Zapier: Integrate with popular apps like WordPress, Magento, Joomla, and thousands of apps in Zapier's app directory.
Basic Usage: To get started with Sendy, simply install it on an online Apache web server with Linux, PHP, and MySQL support. Follow the Get Started Guide to set up and start sending newsletters. You have the option to choose an installation service if needed.
In conclusion, Sendy is a powerful and affordable email marketing tool that offers a wide range of features to help you achieve your marketing goals. Whether you're a small business or a large enterprise, Sendy can be a valuable addition to your marketing toolkit.
