Heatseeker: Revolutionizing Market Research
Heatseeker is a game-changer in the world of market research. It offers a solution to the problems associated with traditional market research methods.
Overview
Traditional market research has several drawbacks. It takes weeks or even months to obtain insights, making the results outdated by the time they arrive. Surveys often reveal intentions rather than actual actions, leading to unreliable and costly decisions. Additionally, recruiting participants is expensive, making it difficult to test frequently or gather broad results.
Core Features
Heatseeker addresses these issues with its innovative approach. It takes your growth question and creates 5-7 answers, posting them on social media to let real customers decide what's popular and what's not. It relies on real-world actions like impressions, clicks, and form completion to reveal true customer preferences. This provides instant results that can be acted on quickly, measuring actual interest and meeting customers on social platforms for high engagement and accurate insights. It also scales affordably through ad platforms like LinkedIn and Meta.
Basic Usage
Setting up with Heatseeker is extremely quick. You bring your hardest growth question, and Heatseeker generates tailored variants for you to run concept, benefit, buying driver, and other experiments. It allows you to target ideal customers safely and get actionable insights in days.
With an average of 6 days to find a winning variant and an average setup time of 35 minutes for the first experiment, Heatseeker is helping teams like Birchal identify new value propositions and test them in the market. It empowers marketing, growth, strategy, and innovation teams to make data-driven decisions and stay ahead of the curve.
Customer testimonials highlight the effectiveness of Heatseeker. Andrew from PREPD Hydration finds the information advantageous before starting a fundraising campaign. A Parenting Tech Startup experiences a notable surge in signups and a decrease in cost per click. Steve from Wamo Bank builds the GTM playbook more quickly with confidence. Olga from OES loves the richness of the insights.
Unlock your market potential with Heatseeker and experience fast, accurate market testing.
