WGSN: Leading the Way in Trend Forecasting
WGSN is a global authority in change and trend forecasting. It combines expert knowledge with data science to provide businesses with valuable insights. The platform offers comprehensive services in consumer insight, product design, and trading.
In the area of consumer insight, WGSN provides unrivaled understanding of consumers' thoughts, feelings, and behaviors. This enables businesses to anticipate lifestyle shifts and develop products and services that meet consumer needs.
The product design aspect of WGSN offers inspiring design direction. It helps create products, experiences, and services that consumers will desire in the future, considering various aspects such as appearance, taste, feel, and functionality.
For trading, WGSN uses data-backed subscription and consultancy services to accurately land products at the right time and in the right volumes. It also provides effective retail and communication strategies to maximize brand engagement and sales.
With a high forecasting accuracy through TrendCurve AI, WGSN empowers businesses to make smarter investments. The platform has successfully predicted trends like the outdoor boom and continues to stay at the forefront of industry changes.
