Propeller CRM: Revolutionizing Gmail for Sales and Productivity
Overview
Propeller CRM was a remarkable tool that aimed to transform your Gmail inbox into a powerful growth machine. It offered a plethora of features to enhance your sales and marketing efforts. Sadly, it was shut down in December 2019, but its impact on many businesses during its operation was significant.
It provided users with automated email campaigns, integrated pipeline management, and real-time sales intelligence. This combination allowed businesses to streamline their sales processes and gain better insights into their customer interactions.
Core Features
One of the standout features was the Gmail sidebar that provided valuable insights into sales conversations. You could easily see contact history, deal data, and team-wide notes alongside every conversation, eliminating the need to search through your inbox for important details.
The custom email templates were another great asset. They helped users find just the right words for every message, ensuring effective communication with prospects and customers. Additionally, creating and completing follow-up tasks was a breeze with a single click, and you could track every email to see when it was opened and actioned.
The visual pipeline management feature enabled users to clearly see the state of their sales pipeline at any moment. This made it easy to update deals as they moved through the sales cycle and track new revenue as it flowed from one stage to the next.
Basic Usage
To get started, users could simply add the full-featured CRM to their Gmail inbox. The Chrome Extension was a game-changer, allowing them to track contacts, update their pipeline, and create reminders or follow-ups on the fly.
With the automated email campaigns, users could design multi-step email sequences for prospecting, lead generation, and nurturing. They could also customize email sequences and schedule them with precision to boost open rates and maximize responses.
In comparison to other CRMs like Streak, Propeller CRM allowed for a much larger scale of campaign execution. For example, some users reported being able to do 3X to 4X the number of campaigns with Propeller CRM compared to Streak.
Although Propeller CRM is no longer in operation, it serves as an example of how AI-powered tools can enhance productivity and sales within the context of an email platform like Gmail.
