Smart Targeting: Revolutionizing Real Estate Farming
Smart Targeting by Top Producer® is a game-changer in the real estate industry. It utilizes advanced technologies like predictive algorithms, data analytics, and automated marketing to give real estate agents a competitive edge.
In the Overview section, we learn that this solution helps agents get more seller leads and dominate their real estate farms. It personalizes content and ads, analyzes traffic, and shares information with advertising and analytics partners, all while adhering to the Privacy Policy. By continuing to use the site, users agree to these terms.
The Core Features of Smart Targeting are truly impressive. It uses predictive algorithms and data analytics to determine the top 20% of homeowners most likely to sell in the next 12 months. Users can define their farm area by zip code or by drawing a polygon or circle on a map. The advanced predictive analytics looks at data and local market trends to identify the triggers that lead to people selling their homes. With a list of these potential sellers, agents can spend more time talking to real prospects and less time on mass marketing to unlikely sellers.
In terms of Basic Usage, a personalized multi-channel marketing campaign is launched once the likely sellers are identified. This includes CMAs, local trends, Facebook ads, and mailers to ensure the agent's brand reaches the right people. The system also automates follow-ups, alerting agents of new leads and helping them move prospects through the pipeline. With Smart Targeting, agents can focus on building relationships and converting top prospects into customers.
Overall, Smart Targeting is a powerful tool that combines technology and marketing strategies to help real estate agents succeed in a competitive market.
